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 Seeing the world and selling through television

Because of the television, no two countries are are really apart, this phenomenon. The television has become a tool of culture dissemination. It has enabled young people and adults to share cultural and ethnic experiences with other individuals around the world. It has become a powerful tool of telecommunication because of the help of satellites. Because of satellites, the television audience became much larger than those of the newspapers and radios. It does so during a short period of time because it reaches it viewers when they are most attentive. The television allows messages to be carried with sight, sound, and motion. Because of this attribute, subjects on television enjoy enhanced credibility and are easily retained than those of other media.

A recent study by Ball State University about media consumption habits of average Americans, revealed that the television remains a dominant telecommunication medium. An average American, according to this study, spends about four and a half hours a day in front of the This is probably the reason why television advertising is the most preferred form of advertising. It has enabled business companies to flourish because of television advertising. Television has enabled vast amounts of important information to reach many parts of the world. Business establishments, whether big or small, use television as a business tool for advertising a number of products and services to a mass audience.

In the 1980's a new form of advertising began called infomercial began to blossom. This took place because Ronald Reagan, the US president at that time pushed for a “free market rule.” This move paved way to cheap broadcast space, this move enabled enterprising businessmen inexpensive commercials fashioned as entertainment programs. The primary benefits of infomercials are less competition and the fact that these infomercials may include celebrity endorsements and customer testimonials. This gives a number of products an advantage because television viewers are able pick up dramatic brand recognition.


The television is a phenomenal tool for change. Time, distance, and geography are disappearing because of it. The world is becoming flatter because of the television. Certainly, significant business progress has been possible because of it. Many economists claim that the television and other forms have created many advantages for small and multi-million businesses around the world. The advantages of television can be utilized while avoiding many obstacles by understanding infomercials and other forms of advertising and use them properly.